the site of super bowl xlvi. this will be great matchup. >> reporter: on paper it should be a fantastic matchup. you have squads that the last nine times they faced each other, 9-4, 4-5. this should be a fantastic football matchup. one of the things we have discovered is that the super bowl has very little to do with the actual game. 300,000 people will descends over the next few days. 72,000 will fit inside lucas oil stadium. you have a lot of folks roaming the trestreet. they have been taking in the sites and sounds and enjoying the hoosier hospitality. >> the ticket price themselves, this is an expensive bid. >> reporter: the super bowl has