for us. good sunday morning you. >> good morning, alex. >> what else did david axelrod had to say. >> he distilled the theme of the campaign into a simple phrase. a fair shake. every citizen in the country deserves a fair shake and more than that. everybody should be paying their fair share. that is essentially the theme and that is the preview of the kind of campaign they'll be running against the presumptive nominee. to hear the white house say it, people like david ak elrod, out of that campaign office in chicago, mitt romney, assuming he'll be the nominee. two schools of thought when it comes to the primary fights on the republican side. they get it out of the way early, voters get used to hearing the negative charges and they're inoculated. the general campaign, in the general election. what the obama campaign is hoping the second school of thought. they tear each other down so