we had guys in business suits who had seen the commotion and come down. girls who were just hanging out on the beach are all there. >> people are using shovels, buckets, fins, their bare hands. whatever they can grab to dig. >> i saw one person take a pots plant from their balcony and dump the plant and soil out and use it to dig. >> fire department battalion chief jeff boyles knows the clock is ticking. five. ten. fifteen minutes pass. >> once we started hitting the 15 minute mark, i had to start preparing in my mind that if this person really is five to seven feet down there, not only is that an enormous amount of weight to bear, but there's no oxygen down that deep either. >> once you are under more to four to six minutes, brain death starts to occur. by ten minutes your chance of