like this before, facebook ads hitting all-time election highs, candidates tweeting to win, 140 characters at a time. msnbc's richard lui is here now. okay. so let's go into iowa, my friend. which candidate is leading in social media? >> well, you know, the election social media fight is a squeak squeaker here, chris. good morning to you. beginning rich, you take a look at the data, he is tops in social media strength with a 36%, as you can see on this chart here, strength is basically how likely somebody is talking about you right now on social media. this according to online analysis company social mention. now, romney leads on facebook, but his strength rating is the lowest. paul at 36, ties for the lead there. and president obama, who ruled social media in 2008, has a middling 31 score. but look at those two peaks there, both of those two candidates, strong with the tea party and they are strong online. overall from october, when i last looked at this, all strength numbers grew, people talking about decision 2012.
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