think a lot of it has to do with people are willing to pay for what's easy to do, right? it's very easy to set up a phone bank center, where you have a bunch of people from an insurance company, calling people and asking them, how are you feeling? have you, you know, taken your insulin today. that's easy work. it's very hard to go out into a neighborhood, to go into somebody's home, to sit with them, to work with them, and to get them to do what they need to do. and so i think the challenge is fundamentally transforming how we deal with the people who most need the most intimate health care that we can provide. and instead of just, you know, doing an inch deep, a mile across, really focusing in on the folks that have multiple conditions and doing the hands-on work that they need to do to treat them. >> how, not how much. i thank you, naomi, for helping myself, and i hope many others learn the difference between how and how much and how the how that is hot-spotting is really a