$9.95 a month to households with children eligible for free school lunches. and more evidence that politics has gone digital. the hill reports that herman cain's campaign anticipating internet searches on harassment allegations against him, placed ads on google targeting likely words, such as herman cain harassment or herman cain scandal. then an ad appears at the top of those search results for cain truth.com. coming up, off-season tragedy strikes a major leaguer. a strange approach to offense on the ice, and more gyrations in the nba lockout. plus if you're going through pro basketball withdrawal, we've got some of last night's college hardwood highlights. your "first look" at sports coming up. you're watching "first look" on msnbc. this is $100,000.