on the witchy reputation. lately, a new group of entrepreneurs arrived in salem. they have their own vision for the town. they came here to open a bakery catering to upscale commuters whose income is not dependent on tourism. >> we looked at it as a city trying to get a new demographic rather than witch shops. >> he considers himself part of a specialty business serving the new population. >> we have had people come up saying these are the types of businesses that are going to turn salem around. >> having visitors in town and having a thriving downtown relies on an economy driven by visitors. >> most of these condo people that moved into salem to tell us