least today, you touch steve jobs. that is unique. you just don't have that with any other products. >> rob, the flag is now flying at half-mast outside of the headquarters at apple. a loss like no other company has suffered in recent memory that we're seeing today. you've study his life. he packed as much life as you possibly could into 56 years. how did his illness change him? >> well, to some extent it humanized him. you certainly saw him waste away. have to wrap his mind around the fact he was going to past and it weakened him, though. to be clear, he held on to the job as long as anybody possibly could. he was tied to the company as tightly as walt disney was tied to disney. as tightly as any executive i've ever seen. they were two halves of a whole