apple was that steve jobs actually managed much of what was in apple. he was hands-on. he was a micromanager. he made sure everything was perfect personally. you extract somebody like that from a company, that company is forever changed. it really is like ripping the heart out of a person. and cook was hired to do the things that steve jobs didn't want to do. so instead of being like steve jobs, he was actually pretty much his polar opposite. so the fact that he stepped into steve's shoes, that should have been obvious from the start. >> steve jobs achieved something that every politician dreams of, and indeed every dictator would dream of. which is the affection of everyone who is in his realm and the credit for everything good that happens in his realm. the consumer would credit steve jobs specifically with everything they liked about apple and there are all sorts of