site. which is by far the most efficient way. >> for building contractor chris owner of the bay area canyon construction, that means nothing is missing and therefore no lost time and no expensive delays. >> it definitely results in a savings in the cost. time is money in contracting. >> what we're talking about is mass customization. i would say what we're doing in the bathroom is not dissimilar from what dell does with pcs. dell basically lets you define your pc configuration. and they make it. they have parts on the shelf and they aggregate it and put it in a box and ship it to you in a week. >> john and bill say that big manufacturers are starting to take notice of this new supply chain approach. they see it as an alternative drishs channel to the big box stores which control much of the industry. >> the manufacturers see bath simple as a way to open up a whole new channel for how they