landing on the moon wasn't easy. settling the west wasn't easy. >> it's very exciting! settling the west wasn't easy. tim pawlenty! this is kind of the trend in political videos. i, politician, struggling with poor name recognition, i am secretly an american hero. discover me. i love this stuff. even when the candidates wig me out a little bit, i love these i am a hero videos. but you don't have to go very far back in time to find a kinder, gentler time in i'm running for office film making. compared with tim pawlenty in all but a cape in tights this year, bill clinton's man from hope video from 1992, that one seemed totally over the top emotionally at the time. but now when you look back at it, it's almost like a documentary. >> i was born in a little town called hope, arkansas. >> perhaps the all-time lowest key of all low-key campaign videos is this next one, from