>> he sold $250,000 of them for $38,000. >> he kept the money? >> and kept the money. >> of course, rowe split town soon enough. leaving his friend and surrogate father bankrupt. >> very worst thing that's ever happened to me in my life. i about lost my wife and my family. it's devastating. >> so, when ron nelson saw the man that ruined his life plastered all over the front of the seattle newspaper under the name of steve heitman, he was eager to tell the world the mystery man's real name. and when evelyn heitman heard that name, something finally clicked. >> i recognized the name. so i got the yearbooks out. >> she found him there, jim rowe, a classmate of her long lost son steve. to work his big seattle scheme, the con man had stolen the identity of a dead high school buddy. >> i don't think he feels bad. >> doesn't have a conscience? >> i don't think he does. coming up -- falling in love with the con man. >> he used to take me out in the