businessman. >> i started realizing there's a need out there that people want something different. they don't want a hard core tattoo studio where they walk in and [ muted ]ic's blowing their ears out and people don't want to talk to them. >> he left miami for new jersey in 1997. eventually opening up four shops. but knowing the often hard knocked life of a tattoo artist, he realized the only way to secure future for him and his employees was to create a strong business plan. a foreign concept to the industry. in a historically track amateured industry where artists are paid on commission, he offered stability with a steady paycheck, 401 k and health benefits. he has struck that difficult balance between business and art which not only helped his business strive, but kept his street kred in tact. what you're doing here is count tore the traditional lifestyle