expanded to a second location with a combined staff of about 70 people. johnson says the secret to the salon's success was in the service. >> customer service was always priority one, two or three. it turned into priority one and we developed our skills as we went along. >> whether a client is coming in for a hair style, or massage, going above and beyond is more pont than ever before. clients are greeted at the door and offered a drink. employees take their coat and escort them to the waiting room. after that the experience gets a bit more elaborate. >> we provide a scalp and shoulder massage before the hair service and we do a mini facial at the shampoo bowl with a hot towel which people love. >> the individual attention doesn't end there here's one example. this pair has lunch served to them during their day spa. as far as johnson is concerned, the word no is not a part of square one's vocabulary. >> i wanted this to be a yes salon. yes, we can. even if something isn't available shl i'm sorry i don't have that option available, but