politics to become sarah palin, inc. she is a celebrity and that can be the kiss of death for many candidates. there's some positives and negatives that go with that. she has to prove she has the political heft to move forward as a presidential candidate. there are a lot of independents, a lot of republican voters who want to see if she can be serious about that chal len. >> let's think about prakt calitys. one writer has drawn attention to the lack of organizational development on her part. he says there remains no evidence in any caucus state that she or her political team are doing anything to lay the groundwork for a 2012 bid. doesn't this lack of planning suggest this might just be another stunt to keep her name in the headlines as opposed to a really serious run for the highest office in the land? >> i think a lot of voters are probably wondering that. we just saw the whole media