becoming the most serious political figure in the land, but he can't actually commit to doing that because that would impede his ability to get rich off of the appearance that he a serious political figure. it is a beautiful scam, and that is why you are hearing that newt gingrich might be running for president for the last ten years. that is why just this week, we retreated to promises from newt gingrich's senior advisers that he would be advising an exploratory committee for president, right? but when he stood up today to give the big announcement, he did not announce that he was forming an exploratory committee for president, but that he was forming a website. and he was entering an exploratory phase for exploratory feelings and why not announce candidacy? because that would invoke election rules of how you raise and spend money. he cannot afford those rules. his main money-making vehicles is american solutions.