i-y it's a big party, i can invite my distributors. that makes a lot of sense. but whether or not it's going to get people to actually buy more bud, i don't know whether or not there's any data to supply that. as a matter of fact, beer intake has decreased 25% over the last few years. so they've got something that's really something to overcome this year. >> well, it's interesting talking with you, and i think what you're talking about makes sense. with the book. "people buy brands not companies." excellent. from john tantillo. >> alex, you're the best. >> and you're colorfly dressed. thank you. looking ahead to 2012, why aren't any of the best-known contenders throwing their hats into the race? it's coming up in our next hour. we'll be talking about it. i take care with vesicare, because i have better places to visit than just the bathroom. ( announcer ) once-daily vesicare can help control your bladder muscle, and is proven to treat overactive bladder with symptoms of frequent urges and leaks, day and night.