you want the media, the buzz, the markets campaign socializing media. you may have customer you didn't realize you have in the process. >> i think one of the biggest mistakes people do when they create a app is the lower version. you've got to have the free app and tease them and say if you want to get to the next level, be sophisticated. here you go. you can't be a one-hit wonder like in the music business. technology becomes obsolete so quickly. also there's lots of lists. meaning find out who has similar applications who you complement so when somebody pies somebody else's app, would you like this one for half off. >> it was great to see both of you. if any of you have questions for our experts, go to the website. the address is openfor