it is a multi-billion-dollar industry. joining me to talk about what sort of hot-selling gifts you can get your pets or fury friends is sandy roberts from petco. good morning. >> good morning. >> as a fellow pet love it's awfully fun. it's a huge amount of money. >> well, we're dealing with fur kids. this is the tomb of year to spoil them, right? >> we should. this looks very comfy and cozy. this heats up? >> it is a little heating pad that you can put on your pets favorite sparkle, their favorite bed, wherever, and, of course, it's great for elderly pets too with aching bones and it only operates when it gets on it. it's perfectly safe and low