>> one thing when it comes to selling the customer. you have to ask. think about a snickers bar, if you're starving you'll buy it, there's a different reason. so you have to find the benefit they're trying to derive from your product, find out that primary benefit, and sell to that constantly. that makes the sale. >> and when it comes to negotiating, there are two paths. you can be a killer and be a tough negotiator. i find i found a lot of success with sincerity, believe it or not. i think a lot of times if you, definitely don't show all your cards and you want to still negotiate. but i think if you come at it in a genuine way and sort of, you know, wear that on your sleeve, it tends to resinate with people because they know you're not trying to be a killer. >> the other thing too, if it's going to be an ongoing relationship. that's a nice way to start a relationship with someone. >> don't burn bridges. finally, an e-mail from ellen. she writes an employee of mine is very good at her job but has trouble prioritizing. how do i get her to prioritize better without micromanaging her? >> so i think there's so much