mr. chairman, i sincerely apologize. boss: our breakout session is gonna be great. got the gecko t-shirt... "4 million drivers switched!" gecko water bottle... notebook... chamois... gecko: sir, i feel a little bit uncomfortable with all... you know... with all this. i mean, it's not about me. should be about how geico's the third-largest car insurance company in the nation. things like that. boss: oh, of course! we're not gonna get carried away. gecko: uh...yeah... all right as long as we don't overdo it. vo: geico. fifteen minutes could save you fifteen percent or more on car insurance. thanks. i got the idea from general mills big g cereals. they put a white check on the top of every box to let people know that their cereals have healthy whole grain, and they're the right choice...