>> your most is your own network. yo u want to get trusted information. you want to make it easy for them. what kind of adviser are you looking for? are you looking for somebody for capital raising advice specific to food or perhaps you're looking for somebody on the retail side to help you negotiate. so be really specific about it an put it out to your own network and you'll get a great recommendation for that. >> i think you should look for a moach. there's mentors and coaches. they're not going to be with you every step of the way. a moach is where you take the best parts of a mentor, maybe a competitor, but they have a piece of the action, a piece of equity in your action. >> so you suspect giving someone a piece of equity. >> if you want them to stay long