are doing their best to try and introduce unique, knew trirks food on the kids' plates. in fact, you found that in baltimore, maryland -- let me play a clip. >> greg stella is a local farmer in the baltimore city area and the general manager of great kids farms. he not only helps provide produce to baltimore city public schools, but also ensures that students who come to visit have an unforgettable experience at a farm he considers uniquely theirs. >> part of what we wanted to dosm frdo from the start is give the kids a chance to be in the physical place where they realize it doesn't look like this when you start. >> does your research in this film, does it make you optimistic that school lunches will change generally anytime soon? >> i think it's a big job to tackle. i think we have a lot to do. i think parents need to be educated. they have to ask the questions, what did you have for breakfast? what did you have for lunch today?