have a serial killer, and that may seem a bit dramatic but they worry about copycats. maybe in the end he comes to whatever sense he has left in his head and stops this, but there's some shut-in somewhere looking at it says, i'd like to get on tv. i'll have some idea of my own. >> you're absolutely right to make that point. to redirect it back to what we should be remembering on saturday, you have a lapel pin and your book, "instinct." as that pin says right there, it's so we never forget. tell our audience about the great work you're doing. >> this is a really cool story and the great work of a sponsor of our radio program. when i push liblished my book a gave the proceeds to the fight 353 national memorial, he said i'm inspired to do something. he crafted these silver pins and gave 100% of the gross to the flight 93 national memorial in