known as the ain'ts, and so now this is a time that the city can really celebrate their saints in true fashion. and there is a lot of focus and attention. and so right now the first lady, michelle obama, came here yesterday, and she joined up with the nfl to capitalize on all of the attention focused on here. and what they're trying to do is, they're trying to put more attention on active lifestyles for young kids and good nutrition. the first lady, as you probably know, has been a big advocate and is a big advocate for her "let's move" initiative, and that's basically to get kids to eat better and exercise regularly. and the nfl, for the past three years, has been launching and really trying to promote its "play 60" also in the same lines as the "let's move" initiative, in trying to get kids to be more active, as well. and so there is a lot of attention and focus now in trying to get kids, because of all this attention here to, get kids moving. >> let me ask you, tom. we were together for the fifth anniversary of katrina. i was staying down the street from the super bowl at the lowe's hotel, and they have a preseason game.