what, that's everything you just said. it's catchy, it's fun, it's got music, green police. problem is -- >> a naked guy running, too. >> by the way, naked guys help -- by the way, if it looks like will ferrell, it helps, too. you never forget it. here's the thing, it's an audi spot, but you never see anything about audi until the end. but you'll remember green police, not audi. i don't think it will be a really good spot for audi, i really don't. >> really? >> because you'll remember the spot. you won't remember whose spot it was, and the question becomes why are you spending $3 million for 30 seconds? >> there was an evion commercial like that. and people were going, it's so great. and not for the fact that i had talked about this so many times, i would never have associated them with that. and how many millions did they spend? >> i think $5 million to $10 million. here's the thing, if you go back and go to the evion spot, if you go to the audi website, if there's more buzz and social networking around it, it works. if it stops at that point and you can't remember it, i don't