the crops go into stress and can survive sometimes a night or two or three. but you keep throwing at it you wind up with damage. >> at this point, i know you're trying to assess the value, any idea what this might mean to consumers at the grocery store? we've talked about the ferns, what that might mean on valentine's day, the roses, guys and their sweet hearts. >> that's correct. under normal circumstances, florida is the only state in the country capable of producing fruits and vegetables and ferns for that matter in the dead of winter. november, december, and january. the ferns that you described are about the only ones growing in the country at the moment. and they are primarily used for valentine's day roses. there will be a drop-off in production there, we think. and believe it or not, 75% of the domestically produced fruits and vegetables during the dead of winter, those three months,