volunteer work? >> no, there is no salary. >> reporter: i know, i was stressing the "work" part. >> you can't have much expectation for vonteering . >> reporter: but there's more to his naps than meets the shut- eye. orone more for this clyat rrrescu de than anyyu conscious volunteer ever could. it started when the rescue began posting pictures of terry's cat naps, and he went viral. were you surprised by the fame? >> oh, god, pet and brush cats and fall asleep, and i should be world famous for doing this? >> oh! >> reporter: world famous and a calendar guy. he even has his mug on a local coffee blend. for safe haven, brother terry has turned out to be marketing t nor from heaven. eow much have you raised because mu him? >> near $100,000. >> reporter: a guy sleeping can hve that kind of impact? >> i wish that i could fall asleep and make $100,000. >> reporter: the money has