amazon's competitors. here's rebecca jarvis. >> reporter: tonight, the time ticking on amazon's bargain bonanza. 36 hours, more than 1 million deals. but despite early challenges, the site and app down shortly after launch, many shoppers met with these pictures of puppies and error messages. the retail giant says it's breaking new records. customers ordering more today than any other in history. the success also an opportunity for consumers who don't have amazon prime memberships. many retailers rolling out their own black friday in july specials. like ebay, offering $25 off many orders of more than $119, the price of prime. at best buy, up to $350 off select macbook pros. and at target, a one-day sale with web-only promotions on home furnishings, cookware, toys, and google products. >> here's the question. final hours left.