designed to make it easier for users to protect their privacy. >> you'll be able to download and understand more about what kind of data facebook has on you and facebook is going to make it easier to delete some of that data if you want to. >> reporter: instead of nearly 20 separate screens, you will soon be able to access settings through one page. plus, a more straightforward way to delete anything you don't want in your facebook profile, including apps, posts, photos and comments. facebook already under fire this week after confirming it logs texts and calls for some android users, access facebook says those users allowed. and tonight, apple ceo tim cook making news, telling recode, "i wouldn't be in this situation." something he hinted at when i asked him about the responsibility of tech companies to their users. >> it's the people that create the products that decide whether they are making products that do good or not, and there's a lot of good products that can be used in bad ways. >> reporter: tonight, facebook is acknowledging it must do more