have chosen pacific life for retirement and life insurance solutions to help them reach their goals. being ready for wherever life leads. that's the power of pacific. ask a financial advisor about pacific life. next tonight, a major announcement from apple, including a new iphone with an eye-popping price tag. abc's chief business correspondent rebecca jarvis is in cupertino tonight. >> reporter: tonight, a decade after the first ever iphone, apple unveiling its fanciest, most expensive version yet. >> this is iphone x. >> reporter: ceo tim cook revealing the highly anticipated device. >> it is the biggest leap forward since the original iphone. >> reporter: the new iphone x boasting upgraded cameras, optimized for augmented reality. that is the ability to super impose images on what's in front