the premise is you have to be stupid to still subscribe to cable tv. critics say that insulting prospective customers is not a wise brand strategy. >> they are getting a lot of attention. isn't that key to all of these things in advertising, get people talking about it. >> get the buzz out there. >> it's working. >> i'm curious about the shy bladder syndrome in bathrooms. >> we will do a whole segment on it. >> on shy bladders for men at the urinals. i'm curious how that works. why don't we talk about celebrity birthdays. >> sure, why not? legendary country star dolly parton 69 years old now. "son of anarchy" and "married with children" actress katey sagal turns 61. i can't believe that. >> creator of "scary movie" franchise and a lot of funny films, shawn wayans 44 now. american gold medal gymnast, star of the 2008 olympics, shawn johnson turns 23. happy birthday to all of you. >> you want to sing us out to break?