varieties like these. >> a new shop opened up in new york that sells low-fat, low calorie doughnuts that are made the secret way. abc's travel and lifestyle editor genevieve shaw-brown took a taste test for our installment of "insomniac kitchen." >> reporter: it's a holey delight that could be a cupcake killer. a doughnut that claims to be ultra low fat and low cal. >> one day i walked away from the deep fryer and that's where the name came from. >> the company has been selling low cal delights just opened the first retail store in new york city. >> how do you get a doughnut to be low fat? i think doughnuts and think of guilt. >> we have a 22-step process. it avoids deep frying. they have three to four grams of fat, whereas the average has 30 to 40 grams of fat. >> reporter: those 22 steps baking isn't one of them.