>> i wonder if cave women felt guilty if one of their babies, for whatever reason, had to -- had trouble latching on. >> reporter: but what folks are really latching on to is how uncomfortable breast-feeding can be for the dads. >> the fact i'm uncomfortable around a woman, or i don't feel relaxed when someone is breast-feeding, it's not -- >> reporter: this father admits it is disturbing when women, including his own wife, don't cover up when dining out. >> most people are like me and are embarrassed by it and disrupts their meal. >> reporter: it set off a firestorm on-line. commenters on mommy blog didn't stay bottled up for long saying, i think he needs to grow up. this is feeding babies. others agree women should be more private. i'm not saying you can't breast-feed in public. i certainly did. i'm saying, be discreet about it and have manners. people are talking, which is the goal of the documentary. ricki lake telling abc news, i believe this film will start an