>> reporter: david muir, abc news, new york. >> oh. that's a fantastic story. amazing. >> the man who initiated that e-mail, his mother i believe owns a retail store in town. he had no agenda, just wanted to help that local businessman, had no idea. thought 20 people, 40 people. 500. >> 500 people showed up. >> it's amazing. >> i think that's one thing i miss since moving here to new york. you do lose in a city this big, you do lose that small town neighborhoody feel -- >> well, there you have it. >> but in my second job at the hardware store -- >> spill on aisle 10, rob. could you clean it up, please? >> see, if this tv thing falls through, that's where you'll find me. selling the nails and the glue and -- >> the shovels. you know how to shovel, don't you? >> on this show you've got to be good at that. coming up, high-tech convenience without the high cost. >> the affordable gadgets. endorsed by our giz wiz. it's all next on "world news now." stick around, everybody. now." stick around, everybody. ow