consumer confidence is the big difference. >> you want to spend your money so you can enjoy life. >> we know it's a tough expense. but it's definitely, if you have the passion for boating, it's definitely worth it. >> without demand nobody builds boats, nobody sells boats, nobody services boats. if we've got confidence, we've got jobs, then it's this great big cycle. it's a very exciting thing even to walk through the plant and to see people and to have them back and to welcome them back. and that only happens because there's demand for our product. >> and it's good for the u.s. 92% of these boats were made right here in the u.s. of a. they're also exported. and recreational boating was a $30 billion, with a b, like rob, $30 billion industry -- >> you're a boater. look at you. >> i like to boat. >> yes, captain faris. >> i believe that was the "titanic" you were on. >> kind of like the show, right?