kids that every birthday, every milestone in their life is going to have these fireworks. >> reporter: lisa says her party business, send in the clowns, has exploded over the last decade with her clients sparing no expense. this backyard was turned into a farm. this one into the wizard of oz for $40,000. >> 20 years ago a clown making balloon animals was a big deal. and over time, that's become run of the mill. that's become the norm. now, i think people are trying to not only outdo one another but trying to outdo themselves. >> reporter: some critics question who the parties are really for, the kids or the adults? on "the real housewives of beverly hills" taylor armstrong threw a $60,000 party for her 4-year-old daughter kennedy. it appeared mom was enjoying the party a little too much. >> look at all of this for you. can you believe it? yeah. do you love it? >> she was definitely a little