presidents get all bipartisan all of a sudden in their state of the union message. clinton in '95 when republicans had won the house in a landslide. >> now all of us, republicans and democrats alike, must say, we hear you. we will work together to earn the jobs you have given us. >> reporter: bush in 2007, when the landslide went the other way. >> our citizens don't much care which side of the aisle we sit on, as long as we're willing to cross that aisle when there's work to be done. >> reporter: maybe, too, citizens don't care very much what is said in these speeches because the phrasings, the gestures, the theatrics are so very recycled from naming the heroes in high seats to borrowing from scripture. >> reverend robert schuller suggested i read isaiah -- >> reporter: and it's scripture that inspires, maybe we should