draw the line editorially? what's too sexy in your estimation? >> there is a line. >> there is. we don't really want to see too much anatomy. i think that can really make it vulgar. a lot of -- you know, we don't do spread legs. just we won't. >> yeah, this is nice. >> reporter: retired fashion model danielle leeder is the editor-in-chief of "jacques." >> can you go a little more there? >> reporter: jonathan, her photographer husband, uses only old-fashioned untouched film. to fill in the space between articles they admit are a work in progress. all of their fledgling success comes from semi-nude models captured in a way that evokes dad's "playboys" of yore. but in the '90s the girl next door made way for girls like this. just as digital pornography exploded. with the pam anderson-tommy lee tape and porn parodies like