ford focus with a gas engine and offering an electric based version designed to save on manufacturing costs and ease the consumer into the idea. >> the idea is to save money. they want to build them all in the same lines. be able to adjust to demand. if gas spikes to $18 a gallon, then, they have battery electric cars they can ramp up quickly. >> ford says it is committed to electric cars and wants to give consumers choice over confusion. >> this has the battery in the back. it has both 110 volt charge that you can use. and you can use the 220 volts. the 220 volts require a little bit of wiring and the customer gargage but then you can charge it. you can get the range. whatever you charge, 110, 220. >> as ford seeks to get ahead of the competition like chevy, nissan and others, the company's approach appears sound. >> gradual electrification is inevitable. it's a pretty smart strategy, it's conservative, thavtey've hung back some when other people have