in an attempt to clean up their tarnished reputation, the university of southern california is returning star running back reggie bush's 2005 heisman trophy to the ncaa. the school president made the announcement the same day he replaced the athletic director there. the school was hit with hefty sanctions this year for benefits bush received while still in school. the athletic apparel company under armour has earned their money by outfitting athletes from high schools all the way to the pros. >> now they've grown into a full-service sporting goods company on pace to do $1 billion in sales. john berman takes a look underneath the armour. >> will you protect this house? >> i will! >> reporter: they are the self-proclaimed safeguards of metaphorical houses everywhere. you've seen the ads.