the heavy religious overtones. >> or hobby lobby. >> neil: exactly. closed on sunday. >> this administration is a hot button administration. >> neil: i don't remember conservatives taking it out for ben and jerry because bernie sanders won't eat their delicious ice cream. >> i think social media plays a huge role. >> it's the popularity. if you have someone you like telling you to boycott this -- >> neil: maybe. there is a study out. rethinking the wisdom of having a college degree. it doesn't always playoff and we ignore other options. >> that's huge. it's not the value of the education that decreased. the value problem is it costs so much. if you take out loans the