crowd. i could to convince them and win him over but when you look at a state like south carolina for the democratic primary, 60% of the voters or african-americans about democrat primary in south carolina. >> just bring that picture back. let's look at that pictures pack no one should try the jim jordan look except jim jordan. i'm sorry, these things really matter. because of the appearance of strength is their number one. [inaudible] >> people know when someone isn't sincere. they know when someone is coming to them and saying look, i will listen to you, of course black lives matter. the people understand that to some extent, vacancy rate through the façade. even though i'm not taking way that he may have feelings about what happened in the police shooting, i think i feel more of the honesty of the people who are saying what you going to do for us and it's not coming through. >> you just get a feeling that this is not strong.