greg says parity. remember mitt romney in the 47% video, someone secretly taped. if that had been fake and put out an influenced election people would say wow, that's not cool. don't do that. even if you say it's a parody. people believed it. it's damaging and i think going towards 2020, the idea that were going to have lots of things done by not only the russians but domestically, i think it's really important that people call him out they don't do it. if you do it, were going to hold you accountable. we're going to say who you are. >> kennedy: is that the right way to call someone out? >> jesse: no, i don't believe so. the old media gatekeepers, the old guard have lost control of the message. they've lost control of the narrative because now anyone of us who knew online and medically technology and video and it's kind of even the playing field. they are scared. the reason i went viral is because there's a kernel of truth to it. people thought it was funny.