self-afacing man servants. may i wash your feet sir? how about a hot bath. watch. >> bezos the wealthiest man in the world founder of amazon being the punch line of sorted affair to all of a sudden becoming praised as a hero of journalism. he has pulled off a master stroke in terms of recasting his own image, in terms of making himself look like a good guy again. >> makes us almost human. u.s. magazine is he almost like you and me and he is playing this brilliantly. >> there is a certain amount of bad assness jeff bezos makes us proud to work with him. they messed with the wrong guy and they have found that out. >> source close to bezos told me last night do not poke this bezos bear. >> oh, he is a bear now not not dorky with predictably mid life sad but obvious steroid problem.