exploitation of animals used for entertainment, we urged nabisco to update its packaging." now remember, pieta is the same organization, jason, that put the barnum and bailey circus out of business because they were upset with the treatment of animals and featuring animals. all of this brought to mind to me what other mascots or major spokesman might need revision? given the political correct times we are in. >> jason: what do you think? >> the first thing was the pillsbury dough boy. this poor little fella has been poked and assaulted his entire existence. it is time to reimagine. maybe not poke the little guy anymore. then i thought of the peanuts, mr. peanut. you see him on all those packages. he has the cane and top hat and a monocle. he is very socially elitist, i think. it's time to put him in a baseball cap and may be sneakers. get him down with the peeps. that's what we need. then i thought about tony the tiger. everybody grew up with tony the tiger.