don't need all-american nfl brand. look at this, profitability, our country, and it is at this point. jillian: my job before i came here, roger goodell, hope it goes away. the financial decision, you could have implemented a 15 yard penalty which impacts the game. >> my biggest concern is this, 70% of black boys growing up without dads, have not been told how to respect authority, the job market and now seeing you can -- don't worry about paying a fine.