>> we realize now that this is our best second chance. i think there's an energy not only in the industry, but also in government realizing that we have to make it right this time. >> i like to call it the rebirth. >> the mayor says the key to ac's comeback is making sure locals are involved. >> without employment, you cannot actually have a clean city. without a clean city, you will not have investors interested in coming to the city. >> you know, everybody wants to be in at the bottom, but one of the things that happens when you are at the bottom, it looks kind of scary. >> joe is part of the team rebuilding a building into a hard rock hotel and casino investing to gut the sprawling facility, with 2,000 rooms, 20 restaurants and 7,000 seat arena and separate theater offering 300 live shows a year. >> still have close to 30 million people within a three-hour drive of atlantic