into target voters. i think what facebook is trying to do and mark zuckerberg is going to try to do is get out in front of this to some degree. he's allegedly going to say he is at embracing the honest ads acts which changes disclosure for online ads. >> harris: i want to jump in here with this idea that you were touching on and that is of the promise of privacy. i think jenna relishing the canal, people know you are going to get much privacy if you're online. if you want privacy, stay in your house, locked the door, close the windows, and don't call or text anybody but that's ridiculous. we know we're going to go online and have some exposure. so with facebook and others are going to be challenged but it is not just this company. where did they get to the point where they say your privacy is worth something, maybe some way that we can do some business together where you level up where you're giving us something that's valuable and you get something in return. i don't know what that will look like.