protected. we're not that far from that where government officials. wealthy people can go to survival condo if you have millions of dollars. most of us will be on our own with the loss of law and order from pandemic or loss of the electrical system. police won't be able to protect you in your neighborhoods. there is going to be gangs and people out there looking for food. so you have to be able to protect yourself. >> martha: it's horrible to imagine. but these are growing -- how many fortitude ranches are there around the country. i know you don't say exactly where they are. they are mostly in the middle of nowhere, right? >> we are located in remote areas. we are in west virginia west of d.c. and also in colorado. raising funds now to expand across the u.s. >> martha: how would you characterize interest in them? has it exploded over recent years? >> it's been high and it keeps getting higher. the north korean threat is bad, for example. >> former cia director james woolsey warned last year just one north korean